Blue Inn. for Advertisers is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising programs. B I streamlines workflow for planning, trafficking, targeting, serving, optimization and reporting. DFA serves as the foundation of Blue Inn's digital ad management platform which includes media Search & Kacharagadla Media Corp. Together, these solutions help agencies and marketers master even the most complex online advertising strategies.
Simplify trafficking tasks
Trafficking ads can be one of the most time-consuming aspects of online campaign management. To make trafficking tasks easier, Blue Inn Advertisers offers an interface that mirrors the way traffickers work. Clear navigation and numerous features guide users through the interface, making trafficking easy, even for those who are new to it.
Use targeting to deliver a more relevant message
The targeting options in Blue Inn Advertisers help you deliver a more relevant message when advertising online. Choose from a variety of targeting options, including audience segment, geo, daypart, browser type, OS, keywords, and user lists for remarketing.
Put your best ads forward with creative optimization
With Blue Inn Advertisers’s creative optimization capabilities, you can adjust your campaigns to serve only the best-performing creative’s based on your goals. For example, you can optimize according to Blue Inn rate, post-click conversion activities or post-impression activities. Also, Blue Inn Advertisers 's minimum percentage feature prevents creative burnout and drop-off of ads that might improve over time. As a result, you won't need to monitor your campaign placements and creative’s constantly or wait for publishers to replace poorly performing creative’s.
Derive deeper understanding of campaign performance
The reporting system in Blue Inn Advertisers is at the heart of advertiser platform, allowing the flexibility and the power required to capture actionable insights from campaigns across display, rich media, search and mobile. Build your own reports for deeper analysis or tap into at-a-glance insights with the new Blue Inn Advertisers Reporting system.
Download the Blue Inn Advertisers factsheet for comprehensive details on integrated tools for:
- Media Planning
- Media Publishing
- Advertising
- Marketing
- Poster Designing
- Broadcasting
- Trafficking, targeting and optimization
- Remarketing
- Conversion measurement and attribution
- Reporting
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